Research Report

Real Estate Services Key to Going Global, C&W Says


Article courtesy of National Real Estate Investor.

Real estate services are a critical component of successful international expansion. That's what 68% of Fortune 1000 executives and managers interviewed for a survey released by Cushman & Wakefield Worldwide said. And two out of every three of these executives said that knowledge of the local real estate market would ultimately impact the viability of such moves.

"After labor, real estate costs are the largest expense on the corporate balance sheet," says Paul Orchard-Lisle, chairman of Cushman & Wakefield Worldwide and senior partner of Healey & Baker. "Successfully managing these costs is critical."

Other findings include:

  • Manufacturers were twice as likely as service industry companies to see the global imperative, 64% vs. 35%, respectively.
  • Executives from the western United States are almost twice as likely as their Northeast counterparts to see the need for international expansion (21% vs. 12%). These executives also placed the highest importance on real estate concerns (45% vs. 36% national average).
  • Four out of five respondents said they would find a single, experienced organization with cohesive and consistent standards and procedures providing a broad range of real estate services to companies expanding or setting up international as valuable, 50% saying "extremely" or "very" valuable.
  • Senior level executives are almost twice as likely as the highest level officers to feel that primary expansion should be international (19% vs. 11% respectively).

    The survey was executed on behalf of Cushman & Wakefield Worldwide by the Wirthlin Group, based in New York. A total of 302 executives were surveyed by telephone between April 3 and April 17, 1995. The respondents represent a mix of top management (45%) that include chairmen, CEOs, EVPs, etc., as well as managers of corporate functions such as engineering, research & development, manufacturing, finance and others (55%). 


    •
    For more information please contact:

    PULSE™ and Access Business Online™

    PULSE™ is work in progress. Watch for the Yellow Dots. They represent buttons that are linked to content....and send us your suggestions for URL's that you would like to see linked to any one of the PULSE™ service. Add-a-link Form.

    Rainbow Pages, Inc.
    60 Field Crest Road
    New Canaan, CT 06840
    Tel 203-972-6005
    Fax 203-972-2833

    Arthur S. Rosenfield, CEO
    E-Mail arosenfield@clickit.com

    "Do one thing. Do it well. Do it better than anyone else. Do it for less."
    Welcome to PULSE™. Something for everyone...everyday. © Copyright 1994 and 1995 All rights reserved. Updated 6/10/95